{"id":1353,"date":"2023-01-18T14:55:35","date_gmt":"2023-01-18T13:55:35","guid":{"rendered":"https:\/\/brigittekaps.com\/services\/public-offering-ipo\/"},"modified":"2026-07-31T15:25:19","modified_gmt":"2026-07-31T13:25:19","slug":"ipo-management-communications","status":"publish","type":"page","link":"https:\/\/brigittekaps.com\/en\/advisory-services\/ipo-management-communications\/","title":{"rendered":"Initial Public Offering &#8211; IPO Communications"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_4c35f99b en_opener_unterseite height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_ad22d5c8\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h1 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">Are you planning to Go Public (IPO) ?<\/span><\/span><\/h1><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>An initial public offering (IPO) is a turning point in a company&#8217;s development and, given favorable capital market conditions, can catapult it to new heights.<\/h3>\n<\/p>\n<h4>There are many reasons to choose an IPO:<\/h4>\n<\/p>\n<ul>\n<li><strong>Raising capital for growth and strengthening equity<\/strong><\/li>\n<li><strong>Diversifying risk for investors<\/strong><br \/>\n<strong>Increasing company value<\/strong><\/li>\n<li><strong>Creating liquidity for shareholders and founders<\/strong><\/li>\n<li><strong>Proceeds from the IPO offer strategic options for mergers and acquisitions (M&amp;A), etc.<\/strong><\/li>\n<\/ul>\n<blockquote>\n<p><strong>Are you planning to offer your company&#8217;s shares on an organized capital market for the first time?<\/strong><\/p>\n<\/blockquote>\n<p>Then you should consider the following:<\/p>\n<p>When preparing for an IPO, it is crucial to understand and implement the associated regulatory and communication requirements and steps. Senior management plays a vital role in both of these requirements.<\/p>\n<p><b><strong>Not only as a communications expert, but also as a former banker, I advise CEOs and management teams on IPOs in all phases of an IPO &#8211; from planning to the day of the listing and the time after that.<\/strong><\/b><\/p>\n<p>An IPO poses new challenges for corporate communications and investor relations. To meet these challenges, a well-planned communication strategy for engaging with shareholders, journalists, customers, and the public is important to fulfill the high transparency requirements in the capital market and thus meet your reporting obligations.<\/p>\n<p><strong>The CEO and the CFO play a key role in communications.<\/strong><\/p>\n<p style=\"text-align: left;\">Investors expect CEOs and CFOs to communicate openly about the company&#8217;s performance, risks, and strategic direction.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">Questions that will arise when you go public<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li><b><strong>How to communicate as a management team in the \u2018strictly confidential\u2019 phases of IPO preparation ?<\/strong><\/b><\/li>\n<li><b><strong>How does the management team create sufficient transparency in communication despite regulatory restrictions when preparing for an IPO?<\/strong><\/b><\/li>\n<li><b><strong>How do we continue to strengthen the trust of investors and employees?<\/strong><\/b><\/li>\n<li><b><strong>How do we ensure consistency in the core statements &#8211; not just at C-level?<\/strong><\/b><\/li>\n<li><b><strong>Should long-term strategies and visions of the company already be discussed in the IPO planning phase?<\/strong><\/b><\/li>\n<li><b><strong>How do we deal with information leakage?<\/strong><\/b><\/li>\n<li><b><strong>What is important for an investor pitch?<\/strong><\/b><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_a9be633b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox color_light controls_right\"><div class=\"w-actionbox-text\"><h2 class=\"w-actionbox-title\">Are you prepared for these questions about the IPO?<\/h2><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/brigittekaps.com\/en\/contact\/\"><span class=\"w-btn-label\">Get in touch<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">12 Steps to an IPO: Management Advisory<\/span><\/span><\/h2><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h3 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">The IPO Preparation Phase<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs en_acc_new accordion toggle_style_1 has_scrolling\" style=\"--sections-title-size:inherit;--sections-gap:0.5rem;\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"qb82\"><button class=\"w-tabs-section-header\" aria-controls=\"content-qb82\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">1. Internal evaluation<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-qb82\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company evaluates its readiness for going public, including its market position and conditions, financial analysis, discounted cash flow (<\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/dcf-formula-guide\/\" target=\"_blank\" rel=\"noopener\">DCF<\/a><span>) analysis and compliance with regulatory requirements. This also includes a risk assessment. Risk factors such as industry competition, economic conditions and regulatory risks may impact the company\u2019s future performance.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"uc61\"><button class=\"w-tabs-section-header\" aria-controls=\"content-uc61\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">2. Selection of underwriters<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-uc61\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company selects underwriters and investment banks to facilitate the IPO process. Underwriters play a crucial role in bringing a company to the public market.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"id43\"><button class=\"w-tabs-section-header\" aria-controls=\"content-id43\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">3. Due diligence<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-id43\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Extensive\u00a0<\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/types-of-due-diligence\/\" target=\"_blank\" rel=\"noopener\">due diligence<\/a><span>\u00a0is conducted to ensure the accuracy and completeness of disclosures, legal and compliance and financial statements.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"qe0a\"><button class=\"w-tabs-section-header\" aria-controls=\"content-qe0a\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">IPO documentation<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-qe0a\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company prepares the necessary financial statements,\u00a0<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/p\/prospectus.asp#toc-what-is-a-prospectus\" target=\"_blank\" rel=\"noopener\">prospectus<\/a><span>\u00a0and legal disclosures.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><h3 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">The&quot;Pre-IPO&quot; Phase<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs en_acc_new accordion toggle_style_1 has_scrolling\" style=\"--sections-title-size:inherit;--sections-gap:0.5rem;\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"v542\"><button class=\"w-tabs-section-header\" aria-controls=\"content-v542\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">5. Board approval<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-v542\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company\u2019s board of directors approves the decision to proceed with the IPO in an Executive Board meeting.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"d623\"><button class=\"w-tabs-section-header\" aria-controls=\"content-d623\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">6. Drafting prospectus<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-d623\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company, along with its financial and legal advisors, drafts the prospectus, which provides detailed information about the company, its offering, its operations, financials, risks, etc.. The prospectus provides investors the information they need to make informed decisions about participating in the IPO. The prospectus includes a corporate governance report, an independent auditor\u2019s report and a management discussion and analysis. (MD&amp;A).<\/span><\/p>\n<p><strong>Management communication: The MD&amp;A is a narrative explanation, through the eyes of management,<\/strong><span>\u00a0of how the company performed during the period covered by the financial statements and of the company\u2019s financial condition and future prospects. This disclosure and transparency are crucial for building confidence and trust among investors and regulatory authorities.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"j707\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j707\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">7. Submission of registration statement<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j707\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The registration statement, including the prospectus, is submitted to the regulatory authority (e.g.<span>\u00a0<\/span><a href=\"https:\/\/www.finma.ch\/en\/authorisation\/pruefstelle-fuer-prospekte\/\" target=\"_blank\" rel=\"noopener\">Finma<\/a><span>\u00a0<\/span>in Switzerland, the SEC in the US, BaFin in Germany) for review.<\/p>\n<p><b><strong>Important:<\/strong><\/b><span>\u00a0<\/span>Creating a buzz for a successful IPO is crucial for building a solid brand story in the<span>\u00a0<\/span><b><strong>pre-IPO phase<\/strong><\/b>. A solid brand story attracts investor interest and helps build a reputation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><h3 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">IPO &#8211; Waiting period<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs en_acc_new accordion toggle_style_1 has_scrolling\" style=\"--sections-title-size:inherit;--sections-gap:0.5rem;\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"oad6\"><button class=\"w-tabs-section-header\" aria-controls=\"content-oad6\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">8. Waiting period<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-oad6\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The regulatory authority reviews the registration statement\/prospectus and provides comments. They check that the prospectus is coherent, complete and comprehensible. This period is known as the waiting period.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><h3 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">ITF, Roadshow and Going Public<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs en_acc_new accordion toggle_style_1 has_scrolling\" style=\"--sections-title-size:inherit;--sections-gap:0.5rem;\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"sde9\"><button class=\"w-tabs-section-header\" aria-controls=\"content-sde9\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">9. Public announcement\/Intention to float<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-sde9\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Once the regulatory authority has approved the registration statement\/prospectus, the company publicly announces its intention to proceed with the IPO. An \u2018Intention to float\u2019 (ITF) announcement, published in a media release, includes a brief summary of the company, the amount it is seeking to raise and a rough timescale outlining when the offer will likely open when it closes. It also includes the information when allocation will take place and when the shares will be listed onto the market.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"eef8\"><button class=\"w-tabs-section-header\" aria-controls=\"content-eef8\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">10. Roadshow<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-eef8\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The company, along with its underwriters, conducts a roadshow where its management, CEO, CFO and investor relations representative present their business, investment proposition and financials to potential investors. During the roadshow, feedback from investors helps determine the offering price and demand for the shares.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"j003\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j003\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">11. Closing and listing phase<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j003\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Pricing:<\/strong><span>\u00a0<\/span>The final offering price is determined based on investor demand. The shares are allocated to investors based on their orders and the allocation criteria set by the underwriters.<\/p>\n<p><strong>Execution of underwriting agreement:<\/strong><span>\u00a0<\/span>The underwriters and the company execute the underwriting agreement, finalising the terms of the offering.<\/p>\n<p><strong>IPO\/trading debut:<\/strong><span>\u00a0<\/span>The company\u2019s shares begin trading on the stock exchange, marking its public debut.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><h3 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">After the IPO: Ad-hoc Communications and Investor Relations<\/span><\/span><\/h3><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs en_acc_new accordion toggle_style_1 has_scrolling\" style=\"--sections-title-size:inherit;--sections-gap:0.5rem;\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"l35e\"><button class=\"w-tabs-section-header\" aria-controls=\"content-l35e\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">12. Lock-up period<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-l35e\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Insiders and certain shareholders are typically subject to a lock-up period during which they are restricted from selling their shares.<\/p>\n<p><strong>From the IPO date, the company faces public reporting obligations (ad-hoc communications) as it becomes subject to ongoing reporting requirements, including quarterly and annual financial reporting<\/strong><span>\u00a0<\/span>and other regulatory filings. Ad-hoc announcements prevent an unfair scenario by providing all stock market participants with the same information.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\" id=\"ipo \"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-text en_headline_vertical\"><span class=\"w-text-h\"><span class=\"w-text-value\">General information on IPO communication<\/span><\/span><\/h2><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_6618e26b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li><strong>Developing and implementing a media and communication strategy, taking into consideration a stock exchange\u2019s regulatory listing requirements.<\/strong><br \/>\nWithout well-planned communication; no IPO will be successful. Often, the level of awareness of a company is low; therefore, media relations are critical. The geographical selection of the media is crucial in this regard, as is the type of media channel and background discussions with journalists before an IPO, both of which convey a correct and preferably positive impression of the company.<\/li>\n<li><strong>Developing meaningful core messages that should be used consistently to strengthen the corporate brand.<\/strong><br \/>\nAt the heart of every company\u2019s mission should be its brand message. It is necessary to define what constitutes the core of the corporate brand, its differentiators (USPs) and what are the key success factors.<\/li>\n<li><strong>Employee communication to prepare for the IPO<\/strong><br \/>\nWhile an IPO is traditionally seen as an opportunity for founders and early investors to capitalise on their vision and efforts to take the company to a new level, this step also represents a significant milestone for employees. For this, it is essential to prepare employees accordingly for the \u2018dos and don\u2019ts\u2019.<\/li>\n<li><strong>Advice on the preparation and implementation of investor roadshows<\/strong><br \/>\nAn investor roadshow is a series of presentations to potential investors at different locations in the run-up to an IPO. It is conducted by the management team, usually the CEO and CFO of a company. It usually includes a video or digital media presentation, the company\u2019s brand promise, previous sales growth with projections and forecasts, earnings and financial performance, the investment opportunity and growth potential and the planned IPO share price target.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li><strong>Media training in preparation for the listing<\/strong><br \/>\nThe rhetorical appearance, storytelling, and consistent statements of the management are very relevant for the share price. Professional storytelling when dealing with the media and other stakeholders is an essential component of financial communication.<\/li>\n<li><strong>Media management: support and advice on communicating with journalists<\/strong><br \/>\nWe advise and accompany you at media interviews, support you in answering general and critical media inquiries and help you build up the journalist network that is important for your company.<\/li>\n<li><strong>Advice and implementation of the IPO event (opening bell)<\/strong><br \/>\nIn close cooperation with the stock exchange, we prepare all communications associated with the opening bell event so that this day becomes an unforgettable experience for you, your investors, customers, and employees.<\/li>\n<li><strong>Preparation and full implementation of associated \u201cad hoc communication\u201d and public relations on the day of the IPO.<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Are you planning to Go Public (IPO) ?An initial public offering (IPO) is a turning point in a company&#8217;s development and, given favorable capital market conditions, can catapult it to new heights. There are many reasons to choose an IPO: Raising capital for growth and strengthening equity Diversifying risk for investors Increasing company value Creating...","protected":false},"author":5,"featured_media":0,"parent":4318,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1353","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/pages\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":5,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/pages\/1353\/revisions"}],"predecessor-version":[{"id":7427,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/pages\/1353\/revisions\/7427"}],"up":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/pages\/4318"}],"wp:attachment":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media?parent=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}