{"id":4313,"date":"2024-11-22T10:23:39","date_gmt":"2024-11-22T09:23:39","guid":{"rendered":"https:\/\/brigittekaps.com\/?page_id=4313"},"modified":"2026-08-12T13:23:55","modified_gmt":"2026-08-12T11:23:55","slug":"kapsadvisory","status":"publish","type":"page","link":"https:\/\/brigittekaps.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
<\/div><\/div><\/div>
<\/div>

Change rarely fails because of strategy. It fails because of communication.<\/span><\/span><\/h1>

In a company\u2019s transformation, what matters is not the strategy, but what truly resonates with your employees, customers, and investors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

About me<\/h2>\n<\/p>\n

I\u2019ve spent over 25 years in organizations where decisions were made under pressure:<\/strong> during IPOs, restructurings, crises, in front of the media, and before boards of directors. What I learned there is both simple and uncomfortable:<\/p>\n

\n

Companies rarely fail because of their strategy. They fail because no one understands it<\/strong><\/span><\/p>\n<\/blockquote>\n

I was Head of Communications and official spokesperson for publicly listed and highly regulated organizations<\/strong> \u2013 e.g., ABN AMRO, Royal Bank of Scotland, GE, and RUAG. I was responsible for communications for numerous IPOs and led and executed rebrandings. And for over a decade, I\u2019ve founded, built, sold, and led my own companies.<\/strong><\/p>\n

This combination is rare: I understand the pressure from a corporate perspective and the risk from an entrepreneurial one.<\/strong> That\u2019s why I don\u2019t advise from the outside \u2013 I think with you from the perspective of where you are right now.<\/p>\n<\/div><\/div>

<\/div>
More about me<\/span><\/a><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Customer Testimonials<\/span><\/span><\/h2><\/div><\/div><\/div>