{"id":1308,"date":"2022-12-08T13:00:42","date_gmt":"2022-12-08T12:00:42","guid":{"rendered":"https:\/\/brigittekaps.com\/how-to-craft-the-perfect-year-end-message-for-your-stakeholders\/"},"modified":"2023-12-07T10:39:48","modified_gmt":"2023-12-07T09:39:48","slug":"how-to-craft-the-perfect-year-end-message-for-your-stakeholders","status":"publish","type":"post","link":"https:\/\/brigittekaps.com\/en\/blog\/how-to-craft-the-perfect-year-end-message-for-your-stakeholders\/","title":{"rendered":"How to craft the perfect year-end message for your stakeholders"},"content":{"rendered":"

It\u2019s that time of the year again. Winter is here, and so is the flurry of year-end greetings you need to send to clients, employees, and other business stakeholders. Sending and receiving these greetings is expected<\/a> and vital as it boosts morale.<\/p>\n

Receiving similar greetings from everyone desensitises us to the joy of the holidays. It devalues what can be a valuable exercise in business communication \u2013 making the year-end greetings work towards possible collaboration in the next year.<\/p>\n

However, have you considered the possibility that your message might exclude some of your recipients?<\/h2>\n

While more diversity in the workplace<\/a> than before is an encouraging sign, it also means that one has to remember that not everyone celebrates Christmas. Businesses are considered to be secular, but at the end of the year, sending out Christmas or New Year wishes means that your employees and other recipients might not view it in the same light and could even be perceived as insensitive. Year-end wishes must be framed so that doesn\u2019t leave anyone feeling excluded. Moreover, when a business chooses to ignore religious diversity, they give out the message that the beliefs of its recipients don\u2019t matter.<\/p>\n

Seasonal Affective Disorder<\/h2>\n

The end of the year also brings out Seasonal Affective Disorder<\/a> in many people, even though it\u2019s depression related to the changing seasons. For most people, SAD manifests itself mainly in the winter. Some people might have had to deal with grief, and the holidays could be sad and stressful. As a business, you need to consider the mental well-being of your employees<\/strong> and reach out to them if they are exhibiting signs of distress. Receiving a cheery card about year-end wishes might exacerbate their unhappiness that the world is carrying on merrily while they suffer.<\/p>\n

The holidays are meant to be uncomplicated and fun. Still, this simple exercise of reaching out to your clients, employees, and stakeholders can become a landmine of faux pas that can be easily avoided if you keep the following communication tips in mind.<\/p>\n