{"id":1314,"date":"2022-05-30T13:08:31","date_gmt":"2022-05-30T11:08:31","guid":{"rendered":"https:\/\/brigittekaps.com\/the-ceo-diary-how-to-use-videos-to-communicate-with-stakeholders-with-an-impact\/"},"modified":"2023-12-07T10:39:53","modified_gmt":"2023-12-07T09:39:53","slug":"the-ceo-diary-how-to-use-videos-to-communicate-with-stakeholders-with-an-impact","status":"publish","type":"post","link":"https:\/\/brigittekaps.com\/en\/blog\/the-ceo-diary-how-to-use-videos-to-communicate-with-stakeholders-with-an-impact\/","title":{"rendered":"The CEO Diary: How to use videos to communicate with stakeholders with an impact"},"content":{"rendered":"

The CEO is the public face of a company, and people have certain expectations whenever they communicate any message with the rest of the world. Although companies rely on their PR department to convey critical information,\u00a0credibility<\/a>\u00a0gains a considerable upswing when the news comes from the CEO directly. While some CEOs take to Twitter and other social media platforms to get their message across, an excellent way to connect with the audience, especially the stakeholders, is through\u00a0video communication<\/a>.<\/p>\n

Why video?<\/h2>\n

In the last couple of years, more and more people have taken to the audio-video form of media. The human brain is geared to process visuals\u00a0faster than text, and videos are crucial for establishing trust. More than text, when people see a face, talking to them through a screen, they trust it more.\u00a0A video message from a CEO helps to\u00a0humanise the organisation<\/a>\u00a0and makes them more relatable. It also fosters an emotional connection and helps demonstrate empathy, which is crucial at this point in the world.<\/p>\n

According to\u00a0leadership development research<\/a>, only 20% admit that the CEOs share the challenges faced by the organisation. Thus, video communication CEOs also communicate the message that the organisation is transparent and authentic. Whether\u00a0there is a crisis<\/a>\u00a0or not, when CEOs talk directly through the screen to their stakeholders, it makes the organisation look resilient and on its feet, and everyone is in this together.<\/p>\n

According to\u00a0Forrester<\/a>\u00a0research, one minute of video is the equivalent of 1.8 million words. Videos overall make a more significant impact than press releases or blog posts. They also help strengthen the brand and connect the face with the name, and more importantly, when the CEO speaks, they are telling their story in their own words. When the CEO is talking, there\u2019s a broader audience reach simply because of the level of gravitas implied.<\/p>\n

How to maximize video impact?<\/h2>\n

Leaders can show they are strong and capable by doing a live-streaming session instead of airing a scripted video. Live videos are interactive and allow the audience to ask questions directly. They are also more credible while simultaneously\u00a0creating a close connection<\/a>\u00a0between the CEO and the audience, bringing a sort of intimacy to the moment, which helps strengthen the company brand.<\/p>\n

It\u2019s not enough to rely on videos to communicate the message. Amplifying them across various social media platforms and channels increases visibility. At the same time, given the volatile nature of social media, it\u2019s also good to use a platform you own, such as your company website, as the base. Encourage your audience to share the video by creating a\u00a0ready toolkit<\/a>\u00a0with hashtags and links or a graphic they can share on their platforms to multiply the post\u2019s reach.<\/p>\n

Points to remember<\/h2>\n

A good\u00a0communication or PR team\u00a0can ensure that CEOs are trained to communicate effectively and ensure the message is conveyed appropriately. Not everyone is a natural before the camera, so organisational leaders require\u00a0media training\u00a0to engender confidence and ensure that nothing untoward happens. This becomes especially crucial if the CEO appears before a live-streaming audience because the situation is unpredictable or\u00a0volatile.<\/p>\n

It\u2019s also important to be consistent with your messaging. A good way of doing this would be by taking a thematic approach when making the videos. CEOs can use their platform to talk about specific events, industry trends, and bears, create a thought leadership scenario, or even talk to other people in the industry so that the audience and the stakeholders know what to expect when they listen to them.<\/p>\n

Over the years, a CEO\u2019s role has\u00a0evolved<\/a>\u00a0and redefined to go beyond the scope of their work within the organisation to create an ecosystem where stakeholders trust and rely on them. Being connected to them through video is a definite step in that direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CEO is the public face of a company, and people have certain expectations whenever they communicate any message with the rest of the world. Although companies rely on their PR department to convey critical information,\u00a0credibility\u00a0gains a considerable upswing when the news comes from the CEO directly. While some CEOs take to Twitter and other…<\/p>\n","protected":false},"author":5,"featured_media":1210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-communication"],"_links":{"self":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/comments?post=1314"}],"version-history":[{"count":0,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media?parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/categories?post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/tags?post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}