{"id":1325,"date":"2021-03-31T13:39:51","date_gmt":"2021-03-31T11:39:51","guid":{"rendered":"https:\/\/brigittekaps.com\/how-to-get-media-coverage-through-data-storytelling\/"},"modified":"2023-12-07T10:40:00","modified_gmt":"2023-12-07T09:40:00","slug":"how-to-get-media-coverage-through-data-storytelling","status":"publish","type":"post","link":"https:\/\/brigittekaps.com\/en\/blog\/how-to-get-media-coverage-through-data-storytelling\/","title":{"rendered":"How to get media coverage through data storytelling"},"content":{"rendered":"

Data storytelling<\/a>\u00a0is one of the best ways to communicate data insights in a structured manner using data, visualization, and narrative. Many businesses use data generated to gather new insights and develop new business strategies. However, most do not realise that the same data stories can be used to get the media to pay attention to their brands. Data storytelling can be a\u00a0valuable tool in the PR plan of a company. Numbers have the potential to tell a strong story; however, it\u2019s essential to shape the data story to align with the business objectives of a company. These insights need to be\u00a0communicated effectively<\/a>, with a target media in mind for maximising impact. This can make a big difference in the overall coverage and virality of the brand.<\/p>\n

Who is doing it?<\/h2>\n

Companies like\u00a0Spotify and Uber<\/a>\u00a0have already made quite an impact with the data storytelling that they use to communicate with their end users and customers, offering them insights about their usage in an easy-to-digest and even fun manner. Google Maps allows users to track their travels, the cities they have traveled to, and even the photos they\u2019ve taken at each location. This is a perfect example of\u00a0personalization<\/a>\u00a0combined with utility.<\/p>\n

Getting noticed by the media<\/h2>\n

Data storytelling can also be used as a tool for not only telling stories within the organisation but to\u00a0journalists<\/a>\u00a0as well. The correct data or statistics at the right time can grab the media\u2019s attention and get you positive PR. Good\u00a0public relations<\/a>\u00a0is about helping journalists create editorially strong stories without overpowering them with their brand identity. This can be accomplished by sharing compelling data, giving them better insight into your company and industry.<\/p>\n

Journalists love to write by using data, be it in the form of statistics, surveys, or case studies, as it is a validation of their reportage and lends more credibility to their articles. Even readers prefer these stories because data is a way for readers to understand comparison or a benchmark that makes the story relatable.<\/p>\n

How can you achieve this?<\/h2>\n

If you want a mainstream media outlet to cover your\u00a0data story<\/a>, here are a few things to remember.<\/p>\n