Although technology-based Public Relations activities are a \u201cmust do\u201d to build a company\u2019s brand, the emerging disruptive technologies that will most affect your business are the voice. Voice marketing and commerce is about using marketing strategies and tactics to reach your target audience through voice-enabled digital devices. It is increasingly becoming important.<\/p>\n
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Increasingly in Switzerland and Europe, voice marketing has become an <\/strong>essential<\/strong> part <\/strong>of<\/strong> the marketing outreach strategy of innovative brand managers<\/strong>.<\/p>\n An expert survey with Swiss and European managers in July 2020, conducted by\u00a0the University of Zurich<\/a>, found that innovative brand managers consider voice commerce a viable, potentially disruptive technology.<\/p>\n Almost 87% of managers agree that voice assistants will become a \u201cpowerful marketing, sales, and distribution channel\u201d and a technology that will influence consumers\u2019 choices in the future. Nearly three-fourths of the respondents believe that voice commerce represents a \u201cgreat opportunity for their brand, while two-thirds of the study participants expect a \u201csevere impact on consumer brands\u201d because of voice commerce.<\/p>\n According to a blog on\u00a0Think With Google<\/a>, Google\u2019s future trends prediction site, voice assistance is not only being adapted but also changing consumer behaviour. About 72% \u00a0of households in the Western world use voice assistants daily, and 61% of 25-64-year-olds say they\u2019ll use voice devices more in the future.<\/p>\n There are many benefits to voice search interactions \u2013 making it an attractive option for not only the tech-savvy younger generation but also older ones. Voice searchers are quicker, make life easier, is disability friendly, help consumers multitask, empower them with instant answers and information, and make daily routine easier. For the younger population who doesn\u2019t want to wait for answers, it also offers instant gratification, building brand loyalty.<\/p>\n Voice searches are\u00a0growing<\/a>, especially on mobile phones, and considering that voice primarily benefits local businesses (1-in-5 queries are about\u00a0location-specific information<\/a>), it needs to be put in to build brand loyalty. You have to keep your voice in mind for your brand\u2019s future.<\/p>\n Building brand loyalty is not only about bringing <\/strong>voice to your website or<\/strong> consumer interaction.<\/strong> It\u2019s also about thinking creatively about your content and developing content that\u2019s ready for voice-enabled devices. To be ready for this future, you must understand how voice marketing will evolve and how to optimise your content for voice search.And it\u2019s not a trend; it\u2019s here to stay.<\/h2>\n
How to optimise your content for voice search:<\/h2>\n
\nWith some of these suggestions, you can begin optimising your content for voice-enabled digital devices today.<\/p>\n\n
Brand Managers should not forget to ensure potential customer\u2019s privacy<\/h2>\n