{"id":1333,"date":"2022-09-12T12:33:48","date_gmt":"2022-09-12T10:33:48","guid":{"rendered":"https:\/\/brigittekaps.com\/rent-a-pr-concludes-cooperation-agreement-with-zreality-enabling-press-conferences-in-the-metaverse-with-immediate-effect\/"},"modified":"2023-12-07T10:39:50","modified_gmt":"2023-12-07T09:39:50","slug":"rent-a-pr-concludes-cooperation-agreement-with-zreality-enabling-press-conferences-in-the-metaverse-with-immediate-effect","status":"publish","type":"post","link":"https:\/\/brigittekaps.com\/en\/blog\/rent-a-pr-concludes-cooperation-agreement-with-zreality-enabling-press-conferences-in-the-metaverse-with-immediate-effect\/","title":{"rendered":"Rent a PR concludes cooperation agreement with Zreality, enabling press conferences in the metaverse with immediate effect."},"content":{"rendered":"

(Zurich\/Kaiserslautern)<\/em>\u00a0Access to the metaverse is complex and expensive, which is why it is so far used almost exclusively by large companies. The Zurich and Verbier-based PR agency\u00a0Rent a PR<\/strong><\/a>, which has been providing on-demand public relations and communications consulting for five years and has been accepting Bitcoin payments since 2019, is setting another milestone with cooperation and press conferences in the metaverse.<\/p>\n

The new service covers all the processes companies use to contact their various stakeholders. From press conferences and product presentations to general meetings, what was previously done in person is now also possible in the metaverse. \u2018I am very pleased that we are partnering with Zreality and look forward to working with the professional, international team in the future,\u2019 says\u00a0Brigitte Kaps, CEO & founder<\/strong>\u00a0of\u00a0Rent a PR<\/strong>.<\/p>\n

The technology partner\u00a0Zreality<\/a>\u00a0is a German company specialising in events, communication, and collaboration in virtual space. \u2018The metaverse is not just a trend: it has been used productively by companies in the form of virtual and augmented reality solutions in many fields of application such as sales and training for some time. Press conferences are now an additional exciting way for companies to engage with the market,\u2019 says\u00a0Michael Neidh\u00f6fer, CEO & co-founder of Zreality<\/strong>. \u2018We are very much looking forward to working with Rent a PR as a pioneer in this field.\u2019<\/p>\n

Press conferences: more efficient, larger target group, more sustainable \u2013 and timeless<\/h2>\n

Press conferences held in the metaverse have numerous benefits, both for companies and participants. \u2018The fact that many companies find it hard to get journalists to attend their press conferences is partly due to a large amount of time it takes,\u2019 says Kaps. There is no need to travel to and from\u00a0press conferences in the metaverse<\/strong><\/a>. Interested parties can log in and participate in the event via avatar, regardless of where they are, even without using virtual reality glasses. It is also possible to record the event so that it can be attended at a later point in time. And, of course, there are no limits to the number of attendees in virtual space. The potential of the brand or a product can be experienced at first-hand.<\/p>\n

Tailor-made PR Advisory on demand \u00a0instead of expensive monthly retainers<\/h2>\n

As always with Rent a PR,\u00a0 businesses also only pay for what they need with the new service. The tailor-made offers, available either as packages or subscriptions, enable start-ups and SMEs to keep the costs and time investment required within manageable limits, says Kaps. \u2018In cooperation with Zreality, our service enables companies to take their first steps in the metaverse and spark the interest of international journalists.\u2019<\/p>\n

About Rent a PR<\/h2>\n

Rent a PR AG is headquartered in Zurich with an additional location in Verbier (Switzerland), and was founded in 2017. The international PR agency collaborates with around 30 communications freelancers worldwide and advises start-ups and medium-sized companies on communications and media issues, IPOs, and much more. More information can be found at\u00a0www.rentapr.ch<\/a>.<\/p>\n

Media contact:<\/strong>\u00a0Brigitte Kaps +41 79 289 20 42<\/p>\n

About Zreality<\/h2>\n

Zreality GmbH develops B2B solutions for the metaverse using the \u2018Zreality Grids\u2019 cloud platform \u2013 easy-to-use 3D, virtual and augmented reality software for companies to connect people in virtual spaces. Zreality Grids is the best all-in-one solution to enable people to work, meet and learn in immersive 3D environments. Zreality Grids offers virtual communication and collaboration with avatars in highly realistic 3D environments, as well as real-time 3D content management, and can be used on any web-based device, such as a smartphone, tablet, PC, Mac or virtual reality glasses. Zreality supports over 100 major brands, including IBM, BASF, DHL, and ZDF, and has offices in Kaiserslautern, Luxembourg and New York.\u00a0 More information at\u00a0www.zreality.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Zurich\/Kaiserslautern)\u00a0Access to the metaverse is complex and expensive, which is why it is so far used almost exclusively by large companies. The Zurich and Verbier-based PR agency\u00a0Rent a PR, which has been providing on-demand public relations and communications consulting for five years and has been accepting Bitcoin payments since 2019, is setting another milestone with…<\/p>\n","protected":false},"author":5,"featured_media":1275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-releases"],"_links":{"self":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":0,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}