It may come as no surprise that Gen Z has trouble with some verbal and nonverbal skills that other generations took for granted. Many who became young adults during the global pandemic have long set their communication behaviour apart from former generations. <\/p>\n
Let\u2019s face it: online communication by smartphone is the chosen means for\u00a075% of Gen Zers\u00a0 (or \u201cZoomers\u201d), who spend an average of four hours and 15 minutes<\/strong> on their mobile devices daily.<\/a><\/p>\n Gen Z grew up around the internet, and they know how to look up everything they need. They were exposed to social media, smartphones, and the internet from a very young age. This has shaped their communication, relying heavily on digital platforms, emojis, and messaging apps.<\/p>\n Significantly, Instagram, Snapchat, and TikTok are steadily rising in popularity, making them the best choice to target Gen Z.\u00a0 That generation tends to favour visual communication over text-based communication, as visual content allows for more expressive and immediate communication (with emojis or abbreviations<\/a> like LOL, FAM, G2G, YOLO, etc.).\u00a0<\/strong><\/p>\n Generation Z has an estimated average attention span of eight seconds. Therefore, if your social media content doesn\u2019t explain your brand in less than that, you\u2019ve lost them. A company should make content for its blogs, advertisements, and social media easy to read, meaningful, and memorable to entice Gen Zers to learn more about the company\u2019s brand.<\/p>\n Gen Z wants to support natural, relatable and socially responsible brands. To grab their attention, companies must make their business authentic and approachable. So, we recommend that you talk about a cause you believe in, and find a way to make your products safe and sustainable. Show them how you positively impact the world.<\/p>\n Zoomers are extremely passionate community builders who are great at connecting with like-minded people who want to build something great together. Gen Zers actively participate in communities built around common interests on platforms like Reddit<\/a> and Discord<\/a>, which remain some of community builders\u2019 most popular tools.<\/p>\n Please select the proper communication channels and ensure your content meets their needs. Your words must align with their current needs and values. Your messaging should be authentic, genuine, and transparent.<\/p>\n","protected":false},"excerpt":{"rendered":" It may come as no surprise that Gen Z has trouble with some verbal and nonverbal skills that other generations took for granted. Many who became young adults during the global pandemic have long set their communication behaviour apart from former generations.<\/p>\n","protected":false},"author":5,"featured_media":1845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-communications-strategy"],"_links":{"self":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/comments?post=1847"}],"version-history":[{"count":0,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/1847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media\/1845"}],"wp:attachment":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/categories?post=1847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/tags?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Looking back<\/h2>\n
A quick elevator pitch: Eight seconds<\/strong><\/h2>\n
Ethics<\/strong><\/h2>\n
Online communities <\/strong><\/h2>\n