{"id":3688,"date":"2024-06-12T06:30:06","date_gmt":"2024-06-12T04:30:06","guid":{"rendered":"https:\/\/brigittekaps.com\/?p=3688"},"modified":"2024-06-12T06:43:22","modified_gmt":"2024-06-12T04:43:22","slug":"rent-a-pr-launches-rent-ai-pr-and-announces-cooperation-with-catapult-solutions-ltd-uk","status":"publish","type":"post","link":"https:\/\/brigittekaps.com\/en\/blog\/rent-a-pr-launches-rent-ai-pr-and-announces-cooperation-with-catapult-solutions-ltd-uk\/","title":{"rendered":"Rent a PR launches Rent AI PR and announces cooperation with Catapult Solutions Ltd, UK."},"content":{"rendered":"

Strong focus on transformational, humanised and ethical AI communications and creating an AI-enabling culture for organisations.<\/strong><\/h3>\n

12 June 2024<\/p>\n

(Zurich) <\/em>Rent a PR, an international PR agency advising technology and financial organisations in PR and corporate communications, including M&A transactions and IPO communications, announces its next growth strategy step: the launch of Rent AI PR<\/strong>.<\/span><\/a><\/p>\n

The extended range of services includes <\/strong>transformational communications advisory and support for large corporations and SMEs, development and execution of AI-based corporate communications strategies<\/strong>, Prompt engineering for corporate communications<\/strong> and<\/strong> humanisation of AI-based texts<\/strong>, development of ethical strategies<\/strong> (internal and external communication), including humanized storytelling in media work, branding and client communications, multi-channel communications<\/strong> in media relations<\/strong> and together with Catapult Solutions Ltd., the c<\/strong>reation of an AI-enabling culture.<\/strong><\/p>\n

What does an AI-enabling culture stand for?<\/strong>
\n\u2022 It holds the correct core values that drive ethical AI usage and align with a company\u2019s goals.
\n\u2022 It develops talent with the cognitive diversity and skills to harness AI effectively.
\n\u2022 It has the proper risk management in place to mitigate the potential downsides of AI while maximising its benefits.
\n\u2022 It develops career paths that empower employees to grow alongside AI advancements.<\/p>\n

Brigitte Kaps, CEO and Founder of Rent a PR,<\/strong> says: \u2018The disruptive nature of digital transformation impacts companies\u2019 structure, strategy and culture. This transformation requires appropriate corporate communications. In addition to the communicative requirements, with Catapult Solutions, we have a robust and experienced partner who will successfully help organisations and management through the transformation process and create an AI-enabling culture. This cooperation is a significant step in our international growth strategy.\u2019<\/p>\n

Catapult Solutions<\/strong><\/a> focuses on AI integration and strategy development, talent assessment and development, cultural transformation, risk management and ethical AI in organisations. The UK-based company is leveraging the groundbreaking research of Nobel Prize-nominated <\/strong>Dr Robert S. Hartman<\/strong><\/a> in value science. Its precise and objective profiling tool, <\/strong>Axiometrics\u00ae,<\/strong><\/a> helps organisations define, analyse and develop a culture that enables the best of their people and AI to drive better business performance.<\/strong><\/p>\n

\u2018It is important for organisations to understand that they don\u2019t create an AI culture but an AI-enabling culture. This requires core values, proper risk management, ethical standards, career development to empower people and proper communication. We are excited to cooperate with Rent a PR to create for organisations a robust AI culture ecosystem that not only adapts to change but thrives in it,\u2019 comments Andrea Burns, CEO and Founder of Catapult Solutions, bestselling author of Good Culture: Align your people, profits and purpose for the greater good.<\/strong><\/p>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

Strong focus on transformational, humanised and ethical AI communications and creating an AI-enabling culture for organisations. 12 June 2024 (Zurich) Rent a PR, an international PR agency advising technology and financial organisations in PR and corporate communications, including M&A transactions and IPO communications, announces its next growth strategy step: the launch of Rent AI PR….<\/p>\n","protected":false},"author":5,"featured_media":3516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[67,68,69,70],"class_list":["post-3688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-releases","tag-ai-en","tag-ai-en-2","tag-corporate-communications-en-2","tag-transformation-communication"],"_links":{"self":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/3688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/comments?post=3688"}],"version-history":[{"count":0,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/posts\/3688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/media?parent=3688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/categories?post=3688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brigittekaps.com\/en\/wp-json\/wp\/v2\/tags?post=3688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}